Sales and Marketing Professional

Hours: 250 / Access Length: 12 Months / Delivery: Online, Self-Paced
Retail Price: $2,165.00

Course Overview:

This coursed is designed to prepare you to successfully working in the sales and marketing industry. Topics will include sales strategies and best practices, marketing strategies and best practices, understanding the customer, producing, marketing, and sales off goods and services, and the global marketplace.

About This Course:

We are committed to offering world class interactive online courses that provide training and learning support for the student in a number of ways during their experience. This course structure has been developed to provide activities to guide students throughout the entire process of learning. Learning activities include hands-on assignments that allow students to use what they are learning to allow better transferable skills within their work environments.

When a student learns, they are not alone.   Each student will be supported by our student services department – which ranges from course mentors, registrar, and technical support assistance.   Every month students have a progress report run on them every month by our student services department to ensure they are making satisfactory progress.   If a student falls behind, we reach out to them personally by phone call every month to see if there is anything we can do to continue to assist them with moving forward in their course.

Course Outline:

Lesson 1: Initiating the Marketing Process

This lesson will focus on the following topics:

• Creating Customer Relationships through Marketing
• Developing Successful Organizational and Marketing Strategies

Lesson 2: Understanding the Market Environment

This lesson will focus on the following topics:

• Scanning the Marketing Environment
• Ethical and Social Responsibility in Marketing

Lesson 3: Understanding Buyers

This lesson will focus on the following topics:

• Understanding Consumer Behavior

Lesson 4: Marketing Strategies

This lesson will focus on the following topics:

• Marketing Research: From Customer Insights to Action
• Market Segmentation, Targeting, and Positioning

Lesson 5: Pricing Strategies

This lesson will focus on the following topics:

• Building Price Foundation
• Arriving at the Final Price

Lesson 6: Marketing Channels

This lesson will focus on the following topics:

• Developing New Products and Services
• Managing Successful Products, Services, and Brands
• Services Marketing

Lesson 7: Customer Engagement

This lesson will focus on the following topics:

• Understanding Organizations as Customers
• Understanding and Reaching Global Customers and Markets

Lesson 8: Advertising and Promotion

This lesson will focus on the following topics:

• Managing Marketing Channels and Supply Chains
• Retailing and Wholesaling
• Integrated Marketing Communications and Direct Marketing
• Advertising, Sales, and Public Relations

Lesson 9: Extending Marketing

This lesson will focus on the following topics:

• Using Social Media to Connect with Customers
• Personal Selling and Sales Management
• Implementing Interactive and Multichannel Marketing
• Pulling it All Together: The Strategic Marketing Process

All necessary materials are included.

System Requirements:

Internet Connectivity Requirements:

• Cable, Fiber, DSL, or LEO Satellite (i.e. Starlink) internet with speeds of at least 10mb/sec download and 5mb/sec upload are recommended for the best experience.

NOTE: While cellular hotspots may allow access to our courses, users may experience connectivity issues by trying to access our learning management system.  This is due to the potential high download and upload latency of cellular connections.   Therefore, it is not recommended that students use a cellular hotspot as their primary way of accessing their courses.

Hardware Requirements:

• CPU: 1 GHz or higher
• RAM: 4 GB or higher
• Resolution: 1280 x 720 or higher.  1920x1080 resolution is recommended for the best experience.
• Speakers / Headphones
• Microphone for Webinar or Live Online sessions.

Operating System Requirements:

• Windows 7 or higher.
• Mac OSX 10 or higher.
• Latest Chrome OS
• Latest Linux Distributions
  

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

Web Browser Requirements:

• Latest Google Chrome is recommended for the best experience.
• Latest Mozilla FireFox
• Latest Microsoft Edge
• Latest Apple Safari

Basic Software Requirements (These are recommendations of software to use):

• Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
• PDF reader program (Adobe Reader, FoxIt)
• Courses may require other software that is described in the above course outline.